This treasury strategy is paying off Big Time

Unrealized gains higher than quarterly revenue

September 04, 2025

Issuer-Sponsored Content from GameSquare*

Crypto has been on a tear lately, and one stock just strapped itself to the rocket. It’s stacking ETH - which has trounced BTC lately - and announced this morning that it’s pulling crazy yields. This is a setup you have to see.

TODAY’S TOP ALERT! 

GameSquare (Nasdaq: GAME)

👉  GAME is TODAY’S #1 ALERT 👈

Hey Folks, Jeff Bishop here.

It’s no secret that crypto has been ripping lately, and among the top four coins, Ethereum has had by far the strongest performance.

Today’s “tactical” idea is a play off of that. The stock was pretty stable for much of 2025 — until July.

Go ahead and pull up GameSquare Holdings, Inc. (GAME) on your trading platform and check out that rocket launch. 🚀

It all started with the announcement of an Ethereum-based treasury strategy on July 1.

Then on July 8, GAME said that the majority of proceeds from its $8 million underwritten public offering earlier that month would be used “to accelerate the launch [of the strategy] … supported by a strategic alliance with Dialectic, a global leader in crypto-native capital management.”

This was new territory for GAME, and on July 10, it revealed a $5 million purchase of Ethereum at an average weighted price of $2,749 per Ethereum as part of a $100 million strategy.

The stock went vertical. From July 1 to July 16, it soared as high as 230%.

These crypto treasury strategies have really excited investors lately, and an Ethereum one is especially attractive…

From its early April low, Bitcoin is up an impressive 48%. At the same time, Ethereum is up 201% – more than four times Bitcoin’s gain.

And indeed, the value of GAME’s initial Ethereum purchase is now up 61%.

On July 17, the company revealed a $70 million public offering, promising to use most of the proceeds to significantly increase its Ethereum position.

That sent the stock back down to earth, though, and on July 21, GAME announced the expansion of its digital asset treasury management authorization from $100 million to $250 million.

This is clearly going to be a big focus of the company…

On August 4, GAME said it began its treasury strategy through Dialectic's on-chain yield platform on August 1, targeting yields of 8% to 14%. The idea is “to convert ETH holdings from passive assets into recurring, income-generating capital.”

It also noted that it had “$60 million now deployed in ETH and NFT purchases.”

GAME added that it would use the net proceeds to fund a stock buyback program up to $5 million.

This one is on my radar right now because just this morning, the company revealed an initial on-chain yield for August of approximately 8% or $5.4 million annualized.

That means it is outperforming Coinbase's staking yield of 1.89% APY by over four times.

GAME pointed out that it had purchased 1,402 ETH on August 1 at a price of $3,565 per ETH (for a $5 million total purchase). ETH is now trading at $4,429 — a nearly 25% jump in just over a month.

The company has a helpful webpage that shows that the company’s ETH + NFT + 8/1/2025 cash adds up to more than $98 million.

Folks, the company’s market cap is now just $72.8 million according to Yahoo! Finance. That means the stock is now trading below market value.

Do the math…

$98 million in assets.  Market capitalization of just $73 million.   

That’s $25 MILLION of value Wall Street is overlooking right now.

I don’t think it will last forever, so make sure you look closely at GAME right now.

This is the kind of news and valuation mismatch that could really excite investors today, and that’s why

👉 GAME is TODAY’S #1 ALERT 👈

Prior to the crypto diversification, GAME has been a company on a mission to connect brands and game publishers with Gen Z, Gen Alpha, and Millennial audiences.

As you may know, these audiences are notoriously difficult for advertisers to reach. That’s because they don’t watch cable television, they use ad blockers, and thanks to music streaming, they never hear the radio ads that were the bane of my youth.

What they are plugged into is social media and gaming.

And just like I like to tune in to watch the Dallas Cowboys play, hundreds of millions of young people tune in every month to watch the best of the best play their favorite video games.

The fact is, streamers are the new A-list celebrities. They’re the face of pop culture.

GAME is a dynamic company that’s capitalizing on every level of this space, and thanks to several key acquisitions, it may well be the top player.

The company has attracted investments from some huge names including one of my personal heroes — none other than Cowboys owner and general manager Jerry Jones, who is one of the company’s largest investors.

It also received an $11 million investment in May 2024 from DraftKings co-founder and president Matt Kalish, who became a board member of a new GAME venture.

But perhaps the biggest asset for the company is Tyler "Ninja" Blevins, who is perhaps the most prominent gaming streamer in the world (he has 23.7 million subscribers on his YouTube channel and has the second-most popular channel on Twitch, which is the top streaming platform).

From left to right: GameSquare CEO Justin Kenna, Tyler "Ninja" Blevins, Dallas Cowboys owner Jerry Jones, Cowboys VP Stephen Jones

Ninja joined the company in February 2023 as its Chief Innovation Officer. Who better to help GAME understand how to target its audience?

As far as GAME itself, the company has had three main buckets of revenue: software as a service, a full service creative agency, and owned and operated intellectual property.

The software it offers produces robust data analytics related to live streams and influencer marketing so brands running marketing campaigns can easily determine their ROI.

GAME also licenses its data out to game developers. 

As company president Lou Schwartz said in a June 2024 interview, “We’re really sort of the category leader here. We cover about 20 global platforms, abstract data, and license it to probably 9 of the top 10 game publishers in the world.”

The data also conveniently let GAME know which brands and publishers to target with the creative agency side of business, which creates full-scale campaigns for prominent brands such as Coca Cola, Six Flags, and McDonald’s, and generated $32M in revenue in 2023.

GAME’s total revenue in 2024 hit $96.2 million — up 133% from $41.3 million in 2023.

And its gross profit hit $15.3 million — up 51% from $10.1 million the year prior.

In its Q2 earnings release on August 14, the company noted it had quarterly revenue of $15.9 million, gross profit of $2.4 million, and a net loss attributable to GameSquare of $3.0 million, compared to a net loss of $11.6 million from Q2 2024.

Importantly, it also noted it had $19.3 million in unrealized gains on its Ethereum holdings. That’s higher than its entire Q2 revenue!

The company said it is targeting profitability in this quarter thanks to its restructuring and treasury-strategy success.

As you do your own research on GAME, this presentation from July is well worth reviewing. I also highly recommend checking out their investors’ website here.

And as always, be sure to approach your trading in a responsible manner. Trading is very risky, and nothing is ever guaranteed, so never trade with more than you can afford to lose. 

Please read the full disclaimer at the bottom of this email as well so you are aware of additional risks and considerations. Always have a well-thought-out game plan that takes your personal risk tolerance into consideration.

Bottom line: GAME’s Ethereum treasury strategy has already produced unrealized gains higher than its entire Q2 revenue. Judging by the pre-market, investors are very excited about the announcement this morning of its initial onchain yield.

Tune in to GAME today to see if it gaps up from here!

To Your Success,

Jeff Bishop

P.S. Last day of the Trader’s Open House! Join HERE for all the action starting at 9AM EST today and HOT HOT 0DTE trading starting at 12:30pm EST.

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Just so you know, what you're reading is curated content for which we have received a monetary fee (detailed below) to create and distribute. Let's be clear that investing can be quite the roller coaster as stock prices can have wild swings up and down, so consider those crucial risks before you ever consider trading anything we discuss. Make sure you check out our full disclosure down below for the details on how we were paid, the risks, and why these results aren't what you'd call “typical.”

Just a quick heads up about this ad you're reading—as we’ve said, even though we like the company referenced above, and all the facts we discussed above are true to the best of our knowledge, we are running a business here. To distribute this information and help offset the costs of maintaining our large digital audience, in advance of writing the content above, we have been paid thirty five thousand dollars (cash) by bank transfer by GameSquare for advertising for a one day marketing program on September 4, 2025. Also, we have received fifteen thousand dollars (cash) by bank transfer by Sideways Media for advertising GameSquare for a one day marketing program on July 15, 2025. Additionally, we were paid fifteen thousand dollars (cash) by bank transfer by GameSquare for advertising for a one day marketing program on August 26, 2024.  Before that, we were paid fifteen thousand dollars (cash) by bank transfer by GameSquare for advertising for a one day marketing program on August 15, 2024. In the past RagingBull received fifteen thousand dollars (cash) by bank transfer by GameSquare for advertising for a period beginning on August 2, through August 7, 2024 and also fifteen thousand dollars by ach bank transfer by GameSquare for advertising from a period beginning on July 12, 2023 through July 14 of the same year. Before that, we were paid twenty thousand dollars by ach bank transfer also by GameSquare for advertising from a period beginning on July 5, 2023 through July 7 of the same year. It might seem obvious, but while our client claims not to own any shares in GameSquare, whoever ultimately paid them most likely owns shares. You should assume they are looking to sell some or all of them at any time after we send out this information, which might negatively affect the stock price. We may also buy or sell shares in the company at some point in the future, although neither Sherwood Ventures nor its owners own any shares of the company at this time. Also, keep in mind that due to the sheer size of our audience, if even a small percentage of people decide they want to buy this stock, it could potentially boost interest enough to hike up those share prices and cause a temporary spike, and the opposite is possible as the marketing campaign ends, though that is not always the case.

Now, diving right into GameSquare might sound exciting. But remember, it’s like venturing into the wilderness—be aware that there's exceptional risk involved in trading. This isn't small potatoes we're talking about; you could lose every dime you put in, so always carefully think about what you’re doing. That’s why they call this trading, after all. We're shining a light on the good stuff about the company here, but it's on you to do your homework, make your own calls, and determine a plan for your own trading, hopefully with the help of your professional 1nvestment advis0r.

Oh, that brings us to another crucial point—we're not here to tell you (or even recommend) what you should do with your hard-earned money. We’re simply sharing our non-expert thoughts by highlighting some companies who are paying us and we like that could use some help telling their story to more people. We’re obviously biased in our writing. We’re not here to dig into anything that may be negative about the company; this is advertising, after all! Also, keep in mind that if we make some predictions about the future, these are technically known as “forward-L00king statements” under the securities acts, so take those with a grain of salt. As with all forecasts, they’re not set in stone, often wrong, and we certainly can’t know where the Company’s earnings, business, or share price will be tomorrow or a year from now.

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So, that's the scoop! If you're intrigued and want to learn more about the companies we talk about, hit up the SEC's website to dig into their filings and see the full picture.